The highest order needs or desires meetings can serve is for community building.
Meetings represent the greatest waste of human capital ever invented as well as the greatest opportunity for change, provided we’re willing to meet differently.
Inherent in every meeting, is the opportunity for change, for progress, for innovation. To not take advantage of that opportunity is irresponsible.
Meeting Design, or the purposeful shaping of both the form and (especially) the content of a meeting to deliver on crucial business objectives, represents the future of meetings and events.
Meeting Planning is not Meeting Design.
Without identifying business goals and translating those into specific meeting objectives, you will never be able to determine whether your meeting was successful or not. No way. No how.
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has.” – Margaret Mead, Anthropologist
Meeting professionals must move beyond logistics and develop a new set of strategic skills, like design, in order to remain relevant.
Despite the ubiquitous and often disruptive nature of technology, content is (still) king and context (experience) is country.
The next global economic downturn is on its way. The conventional wisdom or status quo of the Meetings, Incentives, Conventions, and Exhibitions (MICE) industry is not keeping pace with current economic, demographic, and social trends. A paradigm shift in how we operate is urgently required if we want to be relevant and avoid repeating history.
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