The promise of Meeting Design, like any other design initiative, is to add value while simultaneously reducing costs. This is how companies of all shapes and sizes differentiate themselves from their competition. This is how you can differentiate your meeting or event from every other meeting or event.
No other industry intervention has this dual capacity – adding value while reducing costs. Go ahead. Try to name one.
Meeting Design Results in Performance Improvement
The 5-Step Meeting Design process parallels a typical performance improvement process. Practically every business imperative you can think of – sales, marketing, manufacturing, HR, etc., is subject to a performance improvement process with the exception of meetings and events, which are simply seen as the cost of doing business.
For all the time and money spent on meetings and events, it’s hard to understand why they have not received the same level of fiscal scrutiny. Meetings and events are rarely held accountable for any business return or results, and now more than ever, this is a luxury no business can afford.
Cutting Costs is Easy. Adding Value is Hard.
Anyone can cut costs. And when businesses are looking to increase margins, this is often what they do. It’s significantly harder to identify growth or value-added opportunities that don’t simultaneously add to your cost structure. When it comes to meetings and events, Meeting Design is the way.