The CEO of a non-profit youth job center noticed that as they grew rapidly, the relationship they had with their founding supporters and benefactors was becoming strained. She feared they were losing the intimacy and very identity that attracted people to their cause in the first place.
What they needed
She needed to reinforce the organizations values in a more inclusive way so that both old and new supporters felt appreciated.
What we provided
We created a fundraising event that brought the groups together around a common theme: their first job experience. We asked alumni of the center’s program to share their stories with attendees in the hope that the attendees would better appreciate the direct benefits their support provided. And we asked key individuals to share their stories of select milestones of the center and used this oral history as part of the organization’s marketing campaign and orientation programs.
The community united around the center’s core values. Their growth has continued to increase, attracting committed individuals, and allowing them to expand their program to other deserving communities.