13,000 trade shows featuring over 2 million exhibitors and attended by 60 million people occur in the U.S. each year. Yet few exhibitors truly understand which elements of their trade show experience delivers the most value. Do you allocate your resources effectively?
There is frequently a disconnect between what an exhibitor wants an attendee to experience and what the attendee actually perceives. Oftentimes, the exhibitor isn’t even aware this gap exists. As a result, they keep doing the same things, expecting different results. There’s a name for that.
We design authentic show floor experiences that convert booth traffic into qualified leads.
Exhibit Design AuditSM
Similar to our Meeting Design Audit, focused on aligning exhibitor intentions with attendee perceptions. Designing the appropriate physical environment and interactive personal experiences that generate booth traffic and more qualified leads.
Basic Exhibit Staff Training
Focusing on three key areas: exhibit staff training, cross-product training, and exhibit demonstration training. Staff will understand how to effectively work show traffic, explain all products/services presented in the exhibit, and construct and deliver effective demonstrations.
Advanced Exhibit Staff Training
For those companies who have mastered the basics and are looking for more of a competitive differentiator. Includes staff assessment and selection, customized engagement strategies and techniques, impression management training, custom story-telling templates, influence techniques, relationship building, and most importantly, follow-through, where most sales processes break down.
Exhibits or Expos are large gatherings of buyers and sellers and span every industry.