1.8 million large meetings are held in the U.S. every year, attended by over 225 million people. These meetings generate almost $1 trillion in direct and indirect spending. Yet few meeting stakeholders can say with any certainty what they’re getting for their investment. Do you know the business impact of your meeting or and event?
The top two reasons people attend large meetings are for the educational programs and the networking. All other reasons pale in comparison. Unfortunately, most of the effort involved in planning and executing these events is focused not on enhancing the value of these formal and informal learning opportunities, but on logistics (transportation, housing, food & beverage, audio visual, etc.). This imbalance between focusing on logistics instead of what we value more is why meetings have such a bad reputation.
We design meetings that address the essential, higher order needs of participants and other key stakeholders.
Meeting Design AuditSM
Determine meeting objectives, identify measurement tools and performance metrics, assess stakeholder experience using variety of techniques, make recommendations for improvement that align with business goals
Content Strategy – Content Curation
Planning, development, and management of meeting content in all forms, spoken, written or in other media
Learning & Engagement Strategies – Experience Design
Educational program development, structured networking, speaker selection and prep, audience engagement techniques, alternative presentation and delivery formats, experiential learning design, etc.
Examples of large meetings include corporate or association business meetings, conventions, conferences, congresses, etc.