Meeting Design is defined as the purposeful shaping of the form and content of a meeting to achieve desired results. It involves the application of traditional design disciplines (interior design, instructional design, service design, etc.) in combination with emerging design disciplines (experience design, interactivity design, emotional design, sensory design, environmental design, etc.) to accomplish business as well as meeting goals and objectives.
The objective of the Meeting Design Audit is to identify creative and cost-effective opportunities that enhance the overall meeting attendee or exhibitor experience. The audit is conducted using a variety of data collection methods including direct observation, group and individual interviews, design excursions with key stakeholders, qualitative and quantitative analysis of survey data, and other methods as required.
The audit uses multidisciplinary tools and techniques to assess the meeting experience on a number of relevant dimensions:
Authenticity: Is the meeting experience aligned with the organizations identity?
Community: Does the meeting foster stronger social connections among attendees?
Learning: Does the meeting balance formal learning opportunities (educational sessions) with informal learning (networking activities)?
Engagement: Does the meeting foster stronger emotional connections among attendees?
Venue: To what degree does the venue support the goals and objectives of the meeting?
Ecosystem: To what degree does the surrounding ecosystem support the goals and objectives of the meeting?
Logistics: Are all meeting elements optimized to enhance the attendee experience?
The result of the audit is a strategic plan and list of specific recommendations designed to guide meeting stakeholders in the planning and execution of their meeting, event, or tradeshow. In essence, the audit is designed to increase the meeting’s value for all stakeholder groups.
The Meeting Design Audit is modularized and can be customized to meet each organizations needs.
This audit consists of a 1-2 day facilitated discussion with key stakeholders and can be conducted pre- or post-meeting, event, or tradeshow. The audit begins by identifying (or validating) the business and meeting goals and objectives and employing the most appropriate tools and techniques to identify design interventions (pre-event) or assess the actual meeting experience (post-event). Evaluation data can be analyzed using statistical methods to determine which meeting elements contributed the most – or least – to overall satisfaction. There is an additional charge for data analysis depending on the amount of data preparation and level of analysis required.
This audit consists of the same service offerings in Level I plus the development of a design strategy for each dimension [Authenticity, Community, Learning, Engagement, Environment, Logistics] and the development of specific design interventions or tactics.
This audit consists of the same service offerings in Level I and Level II plus implementation and onsite support. Responsibility for all or part of the design implementation and support can be outsourced to The Perfect Meeting, another 3rd party, assumed by the client, or shared.
Pricing varies by length of engagement, deliverables, and support requirements.